Welcome! We are Visualization and Business Analytics Lab(ViBA) at Seoul National University led by professor Hyunwoo Park. ViBA is a pioneering hub where the convergence of visualization, operations research, and graph neural networks (GNNs) propels the frontier of technology and innovation. Our multidisciplinary team is dedicated to exploring and advancing these dynamic fields, driven by their increasing relevance and application in today’s data-driven world. More details to follow.

Lab Introduction Video

Our main research interests include Visualization, Operations Research, Graph Neural Networks, and their applications. Some of the specific ones are as follows:

• Interactive Data Visualization
• Visualization using Virtual Reality (VR) and Augmented Reality (AR)
• Geospatial Data Visualization
• Social Network Analysis
• Drug Discovery and Development
• Recommendation Systems
• Visual Analytics for Big Data
• Optimization of Network Structures using GNNs
• Knowledge Graphs
• Graph Mining